Pink Ribbon is an international symbol used by individuals, companies and organizations involved in breast cancer awareness.
History of Pink Ribbon
The first tape to be considered as an object meaning in history was the yellow ribbon (yellow ribbon), which was mentioned in a road song, sung by the United States Army. In 1917, George A. Norton filed copyright song for the first time. The title of the song was "Round Her Neck She Wears a Yeller Ribbon" ( "Around her neck she wears a yellow ribbon). In the 1940s, the song was rewritten by several musicians. Relying on this song, the wife of a hostage in Iran, named Penney Laingen, was the first to use the ribbon as a symbol of awareness. She attached yellow ribbons around trees, to illustrate his desire to see her husband back. His friends and family members were followed by loyalty. Like all Americans could see this message, the ribbon became a medium of expression. "

In the 1990s, AIDS activists were inspired by the means of expression of the tape, and decided to make tapes for people struggling against AIDS. The ribbon of AIDS became red, the color of passion. During the Tony awards, was pictured on the actor Jeremy Irons on the red ribbon stapled to his chest. As the public following the restoration of the statues, the tape attracted the attention and became famous overnight. The year 1992 was declared "The Year of the tape by the newspaper The New York Times.
The Pink Ribbon was first introduced by the Susan G. Komen Breast Cancer Foundation. It gave pink visors to people who have survived breast cancer who participated in the race Race for the Cure since 1990. A few months later, in 1991, each participant in the New York City race received a pink ribbon. However, the tape did not have a great importance for them, since it was a minor detail in an important event.
Alexandra Penney, who in 1992 was editor in chief of Self, a magazine devoted to women's health, working at second annual National Breast Cancer Awareness Monthissue. Evelyn Lauder, vice president at Estee Lauder, was invited to be editor of special issue NBCAM in 1992. Penney and Lauder had the idea to create a ribbon and to enlist the cosmetics giant to distribute it in stores in New York. Evelyn Lauder then promised to distribute the ribbons in the entire country, but at this point, it had not yet decided the color of ribbon.
However, Charlotte Hayley, a lady of 68 years who fought against breast cancer, producing color ribbons fishing. It sold with a card saying, "The annual budget is 1.8 billion U.S. dollars, and only 5 percent of the budget goes to cancer prevention. Help us wake up our legislators on this tape. " His message was spreading rapidly. This aroused the interest of Penny and Evelyn Lauder for the concept of Hayley. They saw the opportunity to resume Hayley idea of working with her. Hayley but rejected the offer saying they were too commercial.

After Lauder, Hayley and the lawyers had discussed the different possibilities, they found a "new" color. The new color was the pink ribbon, which became an international symbol for breast cancer awareness.
Pink Ribbon International
The purpose of this organization is to create a community of support around the world and to inform patients, professionals, families and friends of the Pink Ribbon and Breast Cancer. Pink Ribbon International exists in different countries under the following names: Pink Ribbon International
Spanish: Lazo Rosa
French: Ruban Rose
Italian: Nastro Rosa
German: Rosa Schleife
Dutch: Roze Lint
Danish: Den Lyserøde Sløjfe
Czech: Růžová Stužka
Finnish: Roosa Nauha
Norwegian: Rosa Sløyfe
Polish: Różowa Wstążka
Russian: розовая лента
Swedish: Rosa Bandet
Turkish: Pembe Kurdele
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